Choosing the Right Coffee for You Coffee is a Vibe. What’s Yours?

To many people, coffee is more than just a beverage; it’s an experience, a habit or tradition, a way to express who you are, especially for younger generations (Gen Z and millennials) who live in and explore London’s lively streets. Whether your regular coffee beverage is an Instagram-ready iced latte sitting in a fashionable glass that’s condensation dripping down on it, or a quick double shot of espresso to drink then run quickly down Oxford Street, you are telling a story through your selection. 

For those who are experiencing the independent cafe scene in London, specifically in the very busy areas of Oxford Street (W1), Oxford Circus, and James Street W1, there are many more individuals choosing where to have their coffee and what type of coffee to drink with greater thought and contribution to the place. With so many independent coffee cafes throughout the Oxford Street area, Kula Cafe London provides you with a unique experience; they are an independent coffee house that has been creating an ambience in which you can slow down, enjoy the space, and learn about the foods and beverages offered by Kula Cafe London. 

A guide for identifying your perfect coffee experience and showing how Kula Cafe London can enhance your next coffee experience without giving off the impression that you’re taking a mini personality assessment.

1. Calm, Aesthetic & Social Media Ready

Iced Latte

You tend to gravitate towards soft aesthetics and clean, minimalistic spaces with lots of angles to take great photographs from. Your style is calm, curated, and you can create effortlessly photogenic images, you know, the kind of flat lay that is saved 30 times by lunchtime. 

Your Ideal Drink: Iced Vanilla Latte or Iced Caramel Latte 

These drinks are smooth, sweet, and highly versatile, just like you! An Iced Vanilla Latte is the perfect drink for you, subtle enough to enjoy sitting by yourself but fabulous enough to anchor your next TikTok or Instagram image. Nowhere have you felt more comfortable than sipping on an aesthetically pleasing iced coffee on the streets of Oxford Street than you will at Kula Cafe. 

Kula Cafe, James St, London W1, is located less than 5 minutes from Oxford Circus Tube station and serves iced lattes in beautiful glassware in a bright, airy environment that reflects

your energy perfectly. Whether headed to Selfridges or winding down after work, Kula Café has what you need

This cafe is easily one of the prettiest cafes near Oxford Street and one of the independent cafés in Central London that makes me want to stay. 

2. Fast, Focused & Goal-Driven

You are fast-moving, make decisions quickly, and have no use for anything that doesn’t provide you with an immediate return. You are an accomplished goal-setter, focused on delivering results. 

Your Ideal Drink: Double Espresso. 

Strong and Accurate. Your espresso order is just an extension of who you are-pure energy in concentrated form to dominate the shopping experience at Oxford Street, meet your creative deadline, or complete your day in London to your exact specifications. 

Kula offers a rich-textural double espresso that does the job. It provides the best quality of espresso near Oxford Street for busy professionals and focused shoppers who prefer quality above quantity. Grab a takeaway espresso from Kula and go. Also, the Kula cafe offers to go espresso near Oxford Street for people headed to Zara, Primark, and TK Maxx.

3. Wellness-Focused and Mindful 

Matcha Lover

Your lifestyle is full of intention, as you no longer have chaotic mornings. Your mornings are now made up of journaling vs. worrying, which allows you to connect with your surroundings in our speed-driven world. Being health-conscious is the way to enjoy all elements of your life, including your beverages. 

Your Ideal Drink: Matcha Latte 

Matcha is full of clean, stable energy; its energy has no fall-off like a regular espresso has. Matcha is also grounding, contains large amounts of antioxidants, and fits in with your health-first and balanced lifestyle perfectly! If you need a re-energizing pick-me-up right now, look for a great photo (which I’m sure you’ve taken) of a beautifully made matcha latte in the vicinity of Oxford Circus, as it is among the best beverages for your type of lifestyle. 

Want to know more? Read our full guide on what matcha is and its health benefits

You love the peace and solitude, and cafes are the perfect place for you to unwind from the hustle and bustle of London. Kula is a fantastic place to study and decompress  from a busy day of shopping, as it is an independent cafe near Selfridges in London that is never rushed.

4. Warm, Emotional, and Comfort-Seeking 

Your go-to drink is a mocha, and you display an affectionate nature. Not only do you possess nurturing, but you also have a high level of emotional intelligence. You do things in your life based on love and compassion. 

Your Ideal Drink: Mocha or White Chocolate Mocha 

The Mocha and the White Chocolate Mocha are two of the best hot drink options that can help you warm up during a cold fall/winter day. The combination of bold espresso, rich chocolate, and creamy steamed milk is one that is guaranteed to provide you with an uplifting feeling and give you a reason to smile at all times. So when you think about an ideal drink to keep you warm during those cold “Hollywood-style” (as if you were sitting in a café in London), look no further than either of these two great options, the Mocha or White Chocolate Mocha. 

The best place in London to find either of these two options and experience the “ultimate mocha experience” is at Kula Cafe. They have everything you want in a cafe, including comfortable seating, quality hot drinks, and fresh pastries that go perfectly with your mocha or white chocolate mocha. It is truly one of the coziest cafes near Oxford Street (or anywhere in London) to turn your “shopping break” into a complete break from the fast-paced life we all live. 

5. Confident, Traditional and Reliable 

Cappuccino Classicist

You are one who never has to think twice when deciding upon your order; you know from the get-go what you are going to order every time you walk into a Starbucks or similar – a cappuccino. You are the type of friend who gives everyone the best advice you can give, and you know exactly which side of the room has the best lighting for photos at all times. 

Your Ideal Drink: Cappuccino 

A cappuccino consists of equal parts espresso, steamed milk, and foam, which means that you always produce a drink that is perfectly proportioned every time you order it. A cappuccino says you are confident in the choices you make; you have a great appreciation for craftsmanship, and you understand why some things are done the same way today as they were many years ago. If you are looking for an independent coffee shop in W1 that brews and serves high-quality specialty coffee with proper techniques while also providing you with a relaxing atmosphere, then look no further than Kula Cafe.

6. Innovative, Curious, and Productive 

These people like to think creatively and productively at the same time. When they are slightly caffeinated and allowed to allow their thoughts to flow freely, this is when they can produce their

best creative work. Because they prefer working in atmospheric locations with ample natural light and a very low-volume background, they are best served by a cafe that provides these elements. 

Your Ideal Drink: Flat White 

A flat white is a well-balanced drink that provides a boost of energy, but will not interfere with your productivity flow. A flat white is smooth, has a rich texture, and is designed specifically to meet the needs of the creative class in London. 

The flat whites that you will find at Kula Cafe are the ultimate representation of what a high-quality cafe experience is like in the West End of London. Book your table and bring your laptop you’ll want to stay a while. 

7. Flexible, Mood-Driven, and Balanced 

There are days when you feel like being out in public with other individuals, chatting or doing things together, yet other days when you desire to be on your own and not deal with small talk. You don’t fit completely into either category; therefore, you shouldn’t have to. 

Your Ideal Drink: Seasonal Latte or Loose Leaf Tea 

Just like your mood, your drink changes depending on how you feel that day. Whether you want a beverage to help relax and ground you (seasonal lattes) or a refreshing beverage to help energize (Herbal Teas), Kula’s selection will always meet your cravings, as they serve both types of drinks. 

Whether you want a tranquil cafe to enjoy the quiet while studying close to Oxford Circus, or a comfy nook to kick back and enjoy people watching near J. Street, Kula has it all covered on all levels. 

8. Picky, Detail-oriented, and Quality-Driven 

You know how to brew coffee based on grind size. You can identify where the coffee comes from based on the back of the bag. You know the difference between Arabica coffee and Robusta. You can tell someone’s experience level with coffee through their ability to brew correctly and with quality ingredients. You like to get all of your coffee products from specialty coffee shops and are willing to pay more than average prices for high-quality coffee products because of this reason. 

Your Ideal Drink: Americano or Pour-Over Coffee 

An Americano or pour-over coffee from any café is the best way to enjoy your coffee as a pure and honest representation of how coffee should be prepared, using water and coffee, and nothing more. These two types of coffees are considered the best way to enjoy Specialty Coffee, at W1 standards, every time.Kula Cafe is an example of how some of the best breakfast restaurants in the West End of London are not necessarily the loudest.

9. Social, Creative, and Content-Driven 

You are the official photographer in your group of friends; you arrived at Kula Cafe at least 7 minutes before your friends to secure the best photo-worthy table and have 3 preset editing styles for your coffee photos that you make no apologies for. Your coffee’s aesthetic is an extension of who you are. Beautiful, delicious, and perfect for the grid. Visual and visceral; both are equally important. 

Your Ideal Drink: Iced Matcha or Iced Latte 

You choose an iced matcha, iced latte, or the limited-time seasonal drink based on what you feel will look good, taste good, and match the overall aesthetic of your social media accounts. Kula Cafe is known across all social media platforms and has built a large following due to its visually appealing products, ambience, and decor, making it one of the most Instagrammable coffee shops independent of Starbucks in London. Your next coffee photograph will be taken at Kula Cafe. The experience of this cafe is entirely geared toward a Gen Z audience, both through their drinks and their overall aesthetic. See how Kula turns every cup into a work of art.

Personality Type vs. Coffee Match 

Personality TypeCoffee MatchDescription
Soft-Aesthetic Gen ZIced Vanilla/Creamy Caramel LattePhotogenic, smooth, and well-curated, this drink is perfect for your Instagram aesthetic and soft girl vibe.
Bold and DrivenDouble EspressoStrong, efficient, and no-nonsense, this drink will give you the energy boost you need to explore Oxford Street.
Wellness MovementMatcha LatteRelaxing, energizing, and full of antioxidants, this drink aligns perfectly with your health-conscious lifestyle.
Romantic/ComfortableMocha or White Chocolate MochaWhen you want something to keep you warm, comfy, and cozy by your side during a realistically slow rainy/foggy day in London.
Classic and ConfidentCappuccinoA very structured, steady drink that has a long history and will always feel good to drink.
Creative ThinkerFlat WhiteA smooth drink with many layers that was made for someone with many layers (like a craggy mountain: rough and jagged).
Ambivert/Mood-Based EnergySeasonal Latte or TeaWhatever fits your vibe, you always choose what is right for your mood and energy (adapting to whatever is going on around you).
Coffee EnthusiastAmericano or Pour OverYou care about the details of how your coffee is made (the details really matter to you).
Aesthetic EnthusiastIced Latte or Iced MatchaWhatever drink looks most aesthetically pleasing on your Instagram page are the ones you are going to order.

Conclusion: Your Drink is an Extension of Who You Are 

Your coffee order is not simply a matter of taste; it’s also a reflection of your character. Your order conveys your mood and your feelings, so when you order coffee, you are indicating to others who you are. If you’re an espresso lover, you are bold and confident. If you’re always 

drinking an iced latte, you seek comfort in warmth and free information. You prefer coffee made with fresh filtered water, which is another sign of your personality, that you are grounded and seeking peace and tranquility. When you drink mocha, you are connected to your feelings of warmth, love, and romance, which, again, speaks to your temperament. 

Unlike chain stores like Starbucks or Costa, Kula Cafe near Oxford Street is different because we understand that the act of entering our cafe signifies the start of the intentional process of “slowing down” to create a connection with yourself and others who visit. 

Our cafe is located very close to Oxford Street, Oxford Circus, and James Street W1, so it is not just a coffee shop. It’s a destination. It’s an independent coffee shop located in central London that is designed to accommodate all moods, all personalities, and to give you the “me” time you have today. 

Frequently Asked Questions (FAQs) 

1. Where can I find an independent cafe near Oxford St. that matches my personality with its coffee? 

Kula Cafe at 5-9 James St, London W1 has what you’re looking for! Located just a few minutes away from the Oxford Circus tube station, Kula Cafe serves specialty coffee and seasonal brunch items, all in a calm environment that works for every type of person, whether you’re an espresso warrior or an iced latte lover. 

2. Where can I get a picture of iced coffee close to Oxford Circus? 

Kula Cafe London creates stunningly gorgeous iced lattes and vibrant matcha lattes within its contemporary yet bright interior, allowing the perfect backdrop for capturing photos of your drinks. One of the most Instagrammable independent cafes near Oxford St., and truly one of the best iced lattes found in W1. 

3. What are the top coffee types ordered by Gen Z coffee drinkers in London? 

When it comes to ordering coffee drinks on a regular basis, iced lattes, matcha lattes, and mocha lattes are the top three choices of Generation Z customers in London. Additionally, seasonal and specialty menu items are also very popular among younger customers, as they do not want to order the standard items found at chain coffee shops located near Oxford St. 

4. Where to find fast and easy takeaway coffee close to Oxford St? 

Kula Cafe provides fast and high-quality takeaway coffee for all of those who are out shopping & need something quick – whether you are heading into Selfridges, Zara, or Primark.